DiningOut and Beam Suntory joined forces to create an integrated brand experience with the purpose of positioning Maker’s Mark as the small-batch whiskey bourbon of choice from Denver’s most talented bartenders. DiningOut deployed its videography talent to Denver’s top bars to film the creation of thoughtfully curated cocktails featuring Maker’s Mark. We created a website that exactly matched Maker’s Mark web and design assets. This branded contest acquired hundreds of thousands of brand impressions over social, a dedicated website, and an in-person finale crowning the most remarkable craft cocktail, and the bartender that created it. Maker’s Mark was able to gain new restaurant accounts through the program and saw their cocktails gain placements on the participants’ cocktail menus.
That’s Remarkable!
Tim Richards
That’s Remarkable!
Masumi Morrison
That’s Remarkable!
Drew Stevens
That’s Remarkable!
Hannah Parrot
That’s Remarkable!
James Woolley
That’s Remarkable!
Anthony Valenti
That’s Remarkable
Chaz Smith
That’s Remarkable
Lexi Healy
That’s Remarkable!
Veronica Ramos
That’s Remarkable!
TJ Vong