BRANDED COMPETITIONS
Branded competitions offer our clients an immersive brand experience with hyper-local intent. Spirits brands benefit from sticky content across multiple platforms with a persistent approach to achieve brand recall. The spirits brand also enjoys a lift in accounts that participate in the contest as the cocktail is featured on the bar menu in support of the contest. The restaurants and bars enjoy the elevated exposure and the bartenders – we make them the stars of the show.
The DiningOut team creates full virtual cocktail competitions, manages online votes, and all marketing components. We can customize any package, and concept a variety of both fun and creative ideas.
Branded competitions are hosted on engaging websites that contain videos and shareable rich content for spirits brands. This dedicated experience lives on a purpose-built website, social media channels, and also has the capabilities of an in-person finalist competition. This format of marketing enables our brands to have repeat visits and opt-in updates that increase brand awareness and fandom.
What separates DiningOut?
– Direct Return on Investment and Distribution – we work with your staff to gain actual placement on cocktail menus at restaurants and bars
– Brand Reach – Our sales team has 20+ years experience in the restaurant/spirit industry and they have forged very strong relationships
– Audience Engagement – Content is distributed through DiningOut’s website, newsletter, social media, and events. We provide a full analytics report on the program’s results
– Branded Competition Website – We will create you your own website, as a representation of the competition and/or your brand
– Proven Results – With programs like Garnish Games, That’s Remarkable and The Ritual…the proof’s in the puddin’.
GARNISH GAMES
Denver’s most visually stimulating craft cocktail competition. Cocktail practitioners curate unique cocktails to compete for the finals and ultimately for the top prize. This is art you can savor – Let The Games Begin!
THAT’S REMARKABLE
DiningOut deployed its videography talent to Denver’s top bars to film the creation of thoughtfully curated cocktails featuring Maker’s Mark. We created a website that exactly matched Maker’s Mark web and design assets. The result? A craft cocktail competition success!
THE RITUAL
The Ritual is a virtual cocktail showcase that challenges local beverage professionals to create personalized, tableside drinks utilizing Remy Cointreau products. From tableside Gin & Tonics to off-the-wall signature cocktails, The Ritual incentivized popular mixologists to install an innovative program that set them apart. DiningOut managed all event production, creating a full virtual cocktail competition, managing online votes, and overseeing engaging marketing components.
We approached DiningOut with the idea to produce a website, videos, editorial content and online vote for a virtual bartending compeition. Not only did they create everything to our stringent brand specifications, they patiently worked with our legal team and manged all facets of the virtual event. Their team worked with on premise accounts and we saw these accounts make our brands a part of their cocktail lists. The live finale was an amazing success and the whole event was seamless from beginning to end. The result was a massive amount of eyeballs on the branded content and strengthening of our relationships with a dozen restaurant accounts.
Brand Manager